About Us

We teach people what to eat and how to cook.
Brenda Navin, R.D., Founder & CEO

Brenda Navin, Founder & CEO

From Frustration to Food Is Medicine

For as long as I can remember, I’ve believed people deserve better than the healthcare system we have today. I watched too many people – friends, family, patients – get lost in a system that manages symptoms instead of addressing root causes. It felt like “sick care,” not health care. And I knew there had to be a better way.

The idea that food is medicine wasn’t new to me – but I realized how rarely it’s talked about in clinical settings. The science is there. The power of nutrition to prevent, manage, and even reverse chronic conditions is real. So why wasn’t it a foundational part of healthcare?

I’ve always had an entrepreneurial spirit. For years, I dreamed of building something of my own, something that could make a real impact. But like many people, life got in the way. Then everything changed – my world was turned upside down, and in the midst of that upheaval, I had a moment of clarity: If not now, when?

That’s when I founded Launch My Health. It was born from both frustration and hope: frustration with the status quo, and hope that we could do things differently. I wanted to create a place where people feel empowered, not overwhelmed – a place where food, lifestyle, and education could come together to support real healing.

Today, we’re helping companies, healthcare systems, and health plans reimagine what true health looks like. This is more than a business to me – it’s a movement. Starting with the belief that every person deserves the tools, support, and knowledge to live a healthier life.

This is just the beginning.

Our Leadership Team

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VP, Growth + Operations

Amanda Knutson

Amanda leads customer experience and operations at Launch. She brings a creative, collaborative approach to designing programs that drive engagement and deliver measurable outcomes.

“Food is the most potent and affordable medicine we have. Let’s put that power to work for your people.”

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Director, Culinary Education

Jeremy Reinicke

Jeremy leads our culinary programming with a back-to-basics approach to whole foods. A former Le Cordon Bleu instructor and veteran of James Beard Award–winning kitchens, he makes cooking accessible, flavorful, and fun.

“When we build flavor in the kitchen, we build a foundation for lifelong health.”

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Director, Nutrition Education

Megan Green, RD, LD

Megan leads our nutrition services and is master at turning complex medical and nutritional science into simple, actionable steps anyone can follow. With advanced training in functional nutrition, she takes a root-cause approach to health, connecting the dots between lifestyle and health.

“When people understand why food matters, they’re empowered to make changes that last.”

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Communications + Client Success

Madalyn Anderson

Maddie leads engagement and communications for our client partnerships. With a background in nutrition and digital marketing, she ensures our content is relevant, inspiring, and easy to act on.

“Small, consistent actions can change lives in powerful ways.”

Our Food Philosophy

Food is one of the most important levers you can pull to live a healthy life. We believe that food is medicine and should be part of every benefits strategy and healthcare plan. That’s why you’ll see our philosophy woven into every solution, program, video, and event.

We don't just say it. We live it.

  • Use high quality, whole foods and ingredients as much as possible
  • Listen to your body and what it needs daily
  • Food should taste good and be full of flavor
  • Flexible eating styles are more sustainable than restrictive diets
  • Food is social and a way to build community
  • Focus on the positive benefits that food provides
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Real results for employer benefit programs

Launch My Health’s innovative nutrition benefits solution has become integral to our wellness strategy. Not only are their services cutting-edge, but Launch’s outstanding client service has made our implementation and ongoing events seamless. Our employees rave over the amazing cooking classes and nutrition courses and our leadership team is equally delighted with the continual evolution of new programs and offerings that make such a positive impact on our culture. We love their foundation of “food is medicine” and it’s the perfect solution for our diverse hybrid workforce.

Rosanna Ouellette-Pesicka, Chief People Officer
Antea Group
Rosanna Ouelette Pesicka Antea Group

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