Bringing Food-Is-Medicine
to the Masses

We teach people what to eat and how to cook.
Brenda Navin, R.D., Founder & CEO

Brenda Navin, Founder & CEO

From Frustration to Food-Is-Medicine

For as long as I can remember, I’ve believed people deserve better than the healthcare system we have today. I watched too many people – friends, family, patients – get lost in a system that manages symptoms instead of addressing root causes. It felt like “sick care,” not health care. And I knew there had to be a better way.

The idea that food is medicine wasn’t new to me – but I realized how rarely it’s talked about in clinical settings. The science is there. The power of nutrition to prevent, manage, and even reverse chronic conditions is real. So why wasn’t it a foundational part of healthcare?

I’ve always had an entrepreneurial spirit. For years, I dreamed of building something of my own, something that could make a real impact. But like many people, life got in the way. Then everything changed – my world was turned upside down, and in the midst of that upheaval, I had a moment of clarity: If not now, when?

That’s when I founded Launch My Health. It was born from both frustration and hope: frustration with the status quo, and hope that we could do things differently. I wanted to create a place where people feel empowered, not overwhelmed – a place where food, lifestyle, and education could come together to support real healing.

Today, we’re helping companies, healthcare systems, and health plans reimagine what true health looks like. This is more than a business to me – it’s a movement. Starting with the belief that every person deserves the tools, support, and knowledge to live a healthier life.

This is just the beginning.

Our Leadership Team

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Amanda Knutson

SVP, Product + Customer Experience

Amanda leads customer experience and operations at Launch. She brings a creative, collaborative approach to designing programs that drive engagement and deliver measurable outcomes.

“Food is the most potent and affordable medicine we have. Let’s put that power to work for your people.”

Bill Stoyke Launchmyhealth

Bill Stoyke

SVP, Commercial Strategy

Bill leads strategy for Partnerships, Sales, Marketing, and Technology. He is a proven executive who excels at building long-term relationships with a relentless pursuit for achieving mutual goals.

“Our partners are central to our mission of Bringing Food Is Medicine to the Masses.”

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Megan Green, RD, LD

Director, Nutrition Education

Megan leads our nutrition services and is master at turning complex medical and nutritional science into simple, actionable steps anyone can follow. With advanced training in functional nutrition, she takes a root-cause approach to health, connecting the dots between lifestyle and health.

“When people understand why food matters, they’re empowered to make changes that last.”

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Jeremy Reinicke

Director, Culinary Education

Jeremy leads our culinary programming with a back-to-basics approach to whole foods. A former Le Cordon Bleu instructor and veteran of James Beard Award–winning kitchens, he makes cooking accessible, flavorful, and fun.

“When we build flavor in the kitchen, we build a foundation for lifelong health.”

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Madalyn Anderson

Communications + Client Success

Maddie leads engagement and communications for our client partnerships. With a background in nutrition and digital marketing, she ensures our content is relevant, inspiring, and easy to act on.

“Small, consistent actions can change lives in powerful ways.”

Our Strategic Advisors

Jen Zygmunt Norman

Jen Norman Zygmunt

Strategic Advisor

Jen is a results-driven leader with a wealth of experience in marketing and sales in the health, wellness, and beauty industries. With over 20 years experience, she has a passion for building and developing teams, fostering growth, and delivering exceptional value to clients and stakeholders. 

Jen is currently a Managing Partner at The Genesis Company, helping transform and scale brands to retail. Prior to that, she was the Chief Revenue Officer at Wellbeats, a digital fitness, mindfulness and nutrition company.

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Sarah Ziemer

Strategic Advisor

In the role of Senior Vice President, Employer Sales, Sarah leads growth for MOBE’s large employer business. With over 20 years of experience in the health and wellness industry, she is passionate about helping others achieve their best health and well-being, while helping organizations validate outcomes of their programs.

Sarah previously served as SVP of Corporate Sales at Wellbeats, a LifeSpeak company, and as Vice President of Employer Solutions at RedBrick Health. 

Megan Graham

Megan Graham

Strategic Advisor

Megan is a passionate advocate for connecting patients, physicians, and healthcare professionals with innovative solutions that improve health.

She brings over 25 years of experience as a software engineer and quality/regulatory professional at Medtronic, Mayo Clinic, and multiple MedTech startups. Her expertise includes healthcare AI/ML, new product development, safety and risk management, and security, privacy, and compliance strategies.

Doctor holding a cup of tea

Tina Johnson, MD

Medical Director

Dr. Tina Johnson is a board-certified physician and founder of Pinnacle Medicine, providing direct primary care in addition to being our medical director. 

Dr. Johnson has practiced internal medicine since 2007, earning her undergraduate and medical degrees from Creighton University. She completed her Internal Medicine Residency at the University of Minnesota, including a year as a Chief Resident at the Minneapolis VA Hospital.  Minnesota Monthly named her one of the best internal medicine doctors for women in the metro area (2011) and Mpls.St. Paul Magazine named her a Top Doctor “rising star” (2016). 

Kayla Levitt

Kayla Levitt

Strategic Advisor

The Kayla Levitt is an outcomes-focused leader with extensive experience supporting digital health startups, provider organizations, and insurance companies. Her expertise lies in driving results, implementing large-scale improvements, and creating innovative programs and products.

She holds a Health Care MBA from the University of St. Thomas and an undergraduate degree from the University of Minnesota.

Kirstie Foster (1)

Kirstie Foster

Strategic Advisor

As president and founder of Foster Modern PR, Kirstie has a passion for building reputations through the power of effective thought leadership. She brings more than 25 years of experience leading communications for Fortune 500 companies and admired brands.

Before launching her own business, Kirstie held leadership and executive roles at General Mills and Blue Cross and Blue Shield of Minnesota. In 2018, she was inducted into the Arthur W. Page Society, the world’s leading professional association for communications executives.

Our Food Philosophy

Food is one of the most important levers you can pull to live a healthy life. We believe that food is medicine and should be part of every benefits strategy and healthcare plan. That’s why you’ll see our philosophy woven into every solution, program, video, and event.

We don't just say it. We live it.

  • Use high quality, whole foods and ingredients as much as possible
  • Listen to your body and what it needs daily
  • Food should taste good and be full of flavor
  • Flexible eating styles are more sustainable than restrictive diets
  • Food is social and a way to build community
  • Focus on the positive benefits that food provides
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Real results for employer benefit programs

Launch My Health’s innovative nutrition benefits solution has become integral to our wellness strategy. Not only are their services cutting-edge, but Launch’s outstanding client service has made our implementation and ongoing events seamless. Our employees rave over the amazing cooking classes and nutrition courses and our leadership team is equally delighted with the continual evolution of new programs and offerings that make such a positive impact on our culture. We love their foundation of “food is medicine” and it’s the perfect solution for our diverse hybrid workforce.

Rosanna Ouellette-Pesicka, Chief People Officer
Antea Group
Rosanna Ouelette Pesicka Antea Group

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